Toyota Motor Corp. said Sunday that it would launch its third hybrid-powered vehicle in the U.S. by early next year and hinted strongly that a hybrid version of its full-size Tundra pickup is in the works.
The company’s newest hybrid will be a Highlander sport utility vehicle, Toyota said at the North American International Auto Show in Detroit. The announcement was accompanied by an unusual bit of boasting. The third hybrid from Toyota and its Lexus luxury division comes “before most manufacturers have launched their first,” said Jim Press, executive vice president and chief operating officer of Torrance-based Toyota Motor Sales USA.
Hybrids combine two types of propulsion systems, typically an internal combustion engine and an electric motor, and offer improved fuel economy. Toyota’s first hybrid, the Prius, is a compact sedan rated at 60 miles per gallon in city driving.
So far, the only competition in hybrids is from another Japanese automaker, Honda Motor Co., which sells a pair of hybrids: the two-seat Insight and the five-passenger Civic Hybrid. Ford Motor Co. is scheduled to introduce a hybrid version of its Escape SUV this summer, and other automakers are expected to have hybrid models ready in 2005 and beyond.

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